Giorgia Rabaglino's profileGaia Lascala's profileDario Cilluffo's profileMattia Grassi's profileMartina Desantis's profile+3

OMO | FILTHY RICH

Multiple Owners
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campaign copy dirt is good omo Unilever


OMO desired to enlarge its target. In order to do this, we have been asked to think about a creative copy 
to bring the Dirt is Good message to a new audience of young adults who deserve to Dream and Dare. 

So we thought
 Why not encourage new generations to dream and dare by telling them stories of inventors 
who had to get really dirty before becoming filthy rich?


campaign copy dirt is good omo Unilever
campaign copy dirt is good omo Unilever
campaign copy dirt is good omo Unilever
campaign copy dirt is good omo Unilever
campaign copy dirt is good omo Unilever
campaign copy dirt is good omo Unilever

D&AD New Blood - Wood Pencil
Art Directors
Martina Desantis | Mattia Grassi | Dario Cilluffo
Copywriters
Gaia Lascala | Giorgia Rabaglino

OMO | FILTHY RICH
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